Learning About Your Email Campaign Unsubscribe Rate
Creating and implementing a successful email marketing campaign can take a great deal of time, trial and error. Is the email informative? Does it include an attractive offer for your audience? How about your unsubscribe rate? Is it too high and are you struggling to understand why? Read on to find out more about […]
What is Email List Segmentation
Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why? So you can be sure that your email contacts will receive only relevant contact during your email marketing campaigns. People who have an interest in your brand might not mind receiving those emails. On the […]
Tips to Improve Your Email Deliverability Rate
Email marketing is one of the things that marketers find challenging. From copywriting to list building to measurement, each day comes with a new thing to learn. In this article, we will cover how to improve email deliverability rates. To best cover the topic, we will explore in terms of email marketing deliverability best practices. […]
Moving an email campaign past the average open rate
According to studies, the average open rate for email marketing in 2019 was 17.8%. You may think these annual figures will continually increase, but interestingly not all sectors grow year on year. Some, including the retail industry, experienced a lower email open rate in 2019 than they did the previous year. The rate for […]
Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This is primarily because email marketing is associated with a very high Return on Investment (ROI), lead generation, and conversion of prospects to customers. However, the success of reaching prospects and customers by email is largely […]
Email Marketing : 16 Tricks for Writing a Subject Line to Convert
Coming up with a subject line that works is not always an easy task. However, there are some basic rules any marketer worthy of their name should respect whatever the cost. Here’s a list of a few tips to put into practice in your emails in order to increase your open rate and, thus, your […]
How Do You Create an Email Marketing Campaign in 6 Steps ? The Complete Guide to Creating an Email Marketing Campaign
Email marketing and, above all, being successful at it is not something to be taken lightly. Although it may seem like a very simple task (sending an email), in all reality it requires mastering a few marketing techniques and reflecting upon the pertinence of the email-marketing strategy. How do you create an email-marketing campaign? In […]
How to Make a Successful Invitation Email
Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting them to a conference, an annual meeting or a reception, your email must reflect the event and above all invite the recipients. What makes an invitation successful ? Invite them from the subject line The subject line […]
7 Stunning Examples of Free, 2019 Newsletters
Email marketing is the exclusive domain of marketers. And by definition, a marketer is someone creative, an inventor, a handyman capable of making the most of any possible tools to bring lead, convey an image or raise the profile of their brand. However, not all marketers have an artistic flair or inspiration to shape their […]
6 examples of « Birthday » emails to build customer loyalty
The “Birthday” email is a common practice for e-commerce sites, yet it is rarely used by stores. This email allows you to stay in contact with your customer, to show gratitude following their last order and to push them to make new orders. It appears as an opportunity for dialogue between the company and the […]
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Learning About Your Email Campaign Unsubscribe Rate
Creating and implementing a successful email marketing campaign can take a great deal of time, trial and error. Is the email informative? Does it include an attractive offer for your audience? How about your unsubscribe rate? Is it too high and are you struggling to understand why? Read on to find out more about […]
What is Email List Segmentation
Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why? So you can be sure that your email contacts will receive only relevant contact during your email marketing campaigns. People who have an interest in your brand might not mind receiving those emails. On the […]
Tips to Improve Your Email Deliverability Rate
Email marketing is one of the things that marketers find challenging. From copywriting to list building to measurement, each day comes with a new thing to learn. In this article, we will cover how to improve email deliverability rates. To best cover the topic, we will explore in terms of email marketing deliverability best practices. […]
Moving an email campaign past the average open rate
According to studies, the average open rate for email marketing in 2019 was 17.8%. You may think these annual figures will continually increase, but interestingly not all sectors grow year on year. Some, including the retail industry, experienced a lower email open rate in 2019 than they did the previous year. The rate for […]
Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This is primarily because email marketing is associated with a very high Return on Investment (ROI), lead generation, and conversion of prospects to customers. However, the success of reaching prospects and customers by email is largely […]
Email Marketing : 16 Tricks for Writing a Subject Line to Convert
Coming up with a subject line that works is not always an easy task. However, there are some basic rules any marketer worthy of their name should respect whatever the cost. Here’s a list of a few tips to put into practice in your emails in order to increase your open rate and, thus, your […]
How Do You Create an Email Marketing Campaign in 6 Steps ? The Complete Guide to Creating an Email Marketing Campaign
Email marketing and, above all, being successful at it is not something to be taken lightly. Although it may seem like a very simple task (sending an email), in all reality it requires mastering a few marketing techniques and reflecting upon the pertinence of the email-marketing strategy. How do you create an email-marketing campaign? In […]
How to Make a Successful Invitation Email
Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting them to a conference, an annual meeting or a reception, your email must reflect the event and above all invite the recipients. What makes an invitation successful ? Invite them from the subject line The subject line […]
7 Stunning Examples of Free, 2019 Newsletters
Email marketing is the exclusive domain of marketers. And by definition, a marketer is someone creative, an inventor, a handyman capable of making the most of any possible tools to bring lead, convey an image or raise the profile of their brand. However, not all marketers have an artistic flair or inspiration to shape their […]
6 examples of « Birthday » emails to build customer loyalty
The “Birthday” email is a common practice for e-commerce sites, yet it is rarely used by stores. This email allows you to stay in contact with your customer, to show gratitude following their last order and to push them to make new orders. It appears as an opportunity for dialogue between the company and the […]
Learning About Your Email Campaign Unsubscribe Rate
Creating and implementing a successful email marketing campaign can take a great deal of time, trial and error. Is the email informative? Does it include an attractive offer for your audience? How about your unsubscribe rate? Is it too high and are you struggling to understand why? Read on to find out more about […]
What is Email List Segmentation
Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why? So you can be sure that your email contacts will receive only relevant contact during your email marketing campaigns. People who have an interest in your brand might not mind receiving those emails. On the […]
Tips to Improve Your Email Deliverability Rate
Email marketing is one of the things that marketers find challenging. From copywriting to list building to measurement, each day comes with a new thing to learn. In this article, we will cover how to improve email deliverability rates. To best cover the topic, we will explore in terms of email marketing deliverability best practices. […]
Moving an email campaign past the average open rate
According to studies, the average open rate for email marketing in 2019 was 17.8%. You may think these annual figures will continually increase, but interestingly not all sectors grow year on year. Some, including the retail industry, experienced a lower email open rate in 2019 than they did the previous year. The rate for […]
Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This is primarily because email marketing is associated with a very high Return on Investment (ROI), lead generation, and conversion of prospects to customers. However, the success of reaching prospects and customers by email is largely […]
Email Marketing : 16 Tricks for Writing a Subject Line to Convert
Coming up with a subject line that works is not always an easy task. However, there are some basic rules any marketer worthy of their name should respect whatever the cost. Here’s a list of a few tips to put into practice in your emails in order to increase your open rate and, thus, your […]
How Do You Create an Email Marketing Campaign in 6 Steps ? The Complete Guide to Creating an Email Marketing Campaign
Email marketing and, above all, being successful at it is not something to be taken lightly. Although it may seem like a very simple task (sending an email), in all reality it requires mastering a few marketing techniques and reflecting upon the pertinence of the email-marketing strategy. How do you create an email-marketing campaign? In […]
How to Make a Successful Invitation Email
Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting them to a conference, an annual meeting or a reception, your email must reflect the event and above all invite the recipients. What makes an invitation successful ? Invite them from the subject line The subject line […]
7 Stunning Examples of Free, 2019 Newsletters
Email marketing is the exclusive domain of marketers. And by definition, a marketer is someone creative, an inventor, a handyman capable of making the most of any possible tools to bring lead, convey an image or raise the profile of their brand. However, not all marketers have an artistic flair or inspiration to shape their […]
6 examples of « Birthday » emails to build customer loyalty
The “Birthday” email is a common practice for e-commerce sites, yet it is rarely used by stores. This email allows you to stay in contact with your customer, to show gratitude following their last order and to push them to make new orders. It appears as an opportunity for dialogue between the company and the […]
Learning About Your Email Campaign Unsubscribe Rate
Creating and implementing a successful email marketing campaign can take a great deal of time, trial and error. Is the email informative? Does it include an attractive offer for your audience? How about your unsubscribe rate? Is it too high and are you struggling to understand why? Read on to find out more about […]
What is Email List Segmentation
Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why? So you can be sure that your email contacts will receive only relevant contact during your email marketing campaigns. People who have an interest in your brand might not mind receiving those emails. On the […]
Tips to Improve Your Email Deliverability Rate
Email marketing is one of the things that marketers find challenging. From copywriting to list building to measurement, each day comes with a new thing to learn. In this article, we will cover how to improve email deliverability rates. To best cover the topic, we will explore in terms of email marketing deliverability best practices. […]
Moving an email campaign past the average open rate
According to studies, the average open rate for email marketing in 2019 was 17.8%. You may think these annual figures will continually increase, but interestingly not all sectors grow year on year. Some, including the retail industry, experienced a lower email open rate in 2019 than they did the previous year. The rate for […]
Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This is primarily because email marketing is associated with a very high Return on Investment (ROI), lead generation, and conversion of prospects to customers. However, the success of reaching prospects and customers by email is largely […]
Email Marketing : 16 Tricks for Writing a Subject Line to Convert
Coming up with a subject line that works is not always an easy task. However, there are some basic rules any marketer worthy of their name should respect whatever the cost. Here’s a list of a few tips to put into practice in your emails in order to increase your open rate and, thus, your […]
How Do You Create an Email Marketing Campaign in 6 Steps ? The Complete Guide to Creating an Email Marketing Campaign
Email marketing and, above all, being successful at it is not something to be taken lightly. Although it may seem like a very simple task (sending an email), in all reality it requires mastering a few marketing techniques and reflecting upon the pertinence of the email-marketing strategy. How do you create an email-marketing campaign? In […]
How to Make a Successful Invitation Email
Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting them to a conference, an annual meeting or a reception, your email must reflect the event and above all invite the recipients. What makes an invitation successful ? Invite them from the subject line The subject line […]
7 Stunning Examples of Free, 2019 Newsletters
Email marketing is the exclusive domain of marketers. And by definition, a marketer is someone creative, an inventor, a handyman capable of making the most of any possible tools to bring lead, convey an image or raise the profile of their brand. However, not all marketers have an artistic flair or inspiration to shape their […]
6 examples of « Birthday » emails to build customer loyalty
The “Birthday” email is a common practice for e-commerce sites, yet it is rarely used by stores. This email allows you to stay in contact with your customer, to show gratitude following their last order and to push them to make new orders. It appears as an opportunity for dialogue between the company and the […]