What is Email List Segmentation
Email segmentation is the process of sorting the contacts on your email list into different groups…
Personalization in email marketing
Today’s email marketing is no longer about austere and cold mass-mailing. Campaigns must be personalized according to the recipient who receives it to capture attention and give the email a human touch. To learn more about the benefits and customization techniques, check our selection of articles here.
Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across…
How to Make a Successful Invitation Email
Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting…
Email Marketing : 16 Tricks for Writing a Subject Line to Convert
Coming up with a subject line that works is not always an easy task. However, there are…