Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why? So you can be sure that your email contacts will receive only relevant contact during your email marketing campaigns. People who have an interest in your brand might not mind receiving those emails. On the… Continue reading What is Email List Segmentation
Author: Newsletter Man
Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This is primarily because email marketing is associated with a very high Return on Investment (ROI), lead generation, and conversion of prospects to customers. However, the success of reaching prospects and customers by email is largely… Continue reading Email Marketing Best Practices Guide