Email Marketing : 16 Tricks for Writing a Subject Line to Convert

Coming up with a subject line that works is not always an easy task. However, there are some basic rules any marketer worthy of their name should respect whatever the cost. Here’s a list of a few tips to put into practice in your emails in order to increase your open rate and, thus, your… Continue reading Email Marketing : 16 Tricks for Writing a Subject Line to Convert

6 examples of « Birthday » emails to build customer loyalty

The “Birthday” email is a common practice for e-commerce sites, yet it is rarely used by stores. This email allows you to stay in contact with your customer, to show gratitude following their last order and to push them to make new orders. It appears as an opportunity for dialogue between the company and the… Continue reading 6 examples of « Birthday » emails to build customer loyalty