Personalization in email marketing
Today’s email marketing is no longer about austere and cold mass-mailing. Campaigns must be personalized according to the recipient who receives it to capture attention and give the email a human touch. To learn more about the benefits and customization techniques, check our selection of articles here.
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What is Email List Segmentation
Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why?...
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Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This...
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Email Marketing : 16 Tricks for Writing a Subject Line to Convert
Coming up with a subject line that works is not always an easy task. However, there are some basic rules...
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How to Make a Successful Invitation Email
Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting them to a...
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