Tag: Personalization in email marketing

Personalization in email marketing

Today’s email marketing is no longer about austere and cold mass-mailing. Campaigns must be personalized according to the recipient who receives it to capture attention and give the email a human touch. To learn more about the benefits and customization techniques, check our selection of articles here.

What is Email List Segmentation
Newsletter Man

What is Email List Segmentation

  Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why? So you can be sure that your email contacts will

Email Marketing : 16 Tricks for Writing a Subject Line to Convert
Email Devil

Email Marketing : 16 Tricks for Writing a Subject Line to Convert

Coming up with a subject line that works is not always an easy task. However, there are some basic rules any marketer worthy of their name should respect whatever the

How to Make a Successful Invitation Email
Email Devil

How to Make a Successful Invitation Email

Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting them to a conference, an annual meeting or a reception, your email must