Personalization in email marketing
Today’s email marketing is no longer about austere and cold mass-mailing. Campaigns must be personalized according to the recipient who receives it to capture attention and give the email a human touch. To learn more about the benefits and customization techniques, check our selection of articles here.
Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why? So you can be sure that your email contacts will
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This is primarily because email marketing is associated with a very
Coming up with a subject line that works is not always an easy task. However, there are some basic rules any marketer worthy of their name should respect whatever the
Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting them to a conference, an annual meeting or a reception, your email must