

Tips to Improve Your Email Deliverability Rate
Email marketing is one of the things that marketers find challenging. From copywriting to list building to measurement, each day comes with a new thing to learn. In this article,

Email Marketing : 16 Tricks for Writing a Subject Line to Convert
Coming up with a subject line that works is not always an easy task. However, there are some basic rules any marketer worthy of their name should respect whatever the

How to Make a Successful Invitation Email
Sending an invitation by email to your customers or prospects should not be underestimated. Whether you’re inviting them to a conference, an annual meeting or a reception, your email must

6 examples of « Birthday » emails to build customer loyalty
The “Birthday” email is a common practice for e-commerce sites, yet it is rarely used by stores. This email allows you to stay in contact with your customer, to show