Learning About Your Email Campaign Unsubscribe Rate

  Creating and implementing a successful email marketing campaign can take a great deal of time, trial and error. Is the email informative? Does it include an attractive offer for your audience? How about your unsubscribe rate? Is it too high and are you struggling to understand why? Read on to find out more about… Continue reading Learning About Your Email Campaign Unsubscribe Rate

Tips to Improve Your Email Deliverability Rate

Email marketing is one of the things that marketers find challenging. From copywriting to list building to measurement, each day comes with a new thing to learn. In this article, we will cover how to improve email deliverability rates. To best cover the topic, we will explore in terms of email marketing deliverability best practices.… Continue reading Tips to Improve Your Email Deliverability Rate

Moving an email campaign past the average open rate

  According to studies, the average open rate for email marketing in 2019 was 17.8%. You may think these annual figures will continually increase, but interestingly not all sectors grow year on year. Some, including the retail industry, experienced a lower email open rate in 2019 than they did the previous year. The rate for… Continue reading Moving an email campaign past the average open rate