Email marketing profitability
It is often said that email is the most cost-effective communication channel of all. But how to achieve maximum profitability? Here are areas for improvement so that you convert more through email campaigns.
Learning About Your Email Campaign Unsubscribe Rate
Creating and implementing a successful email marketing campaign can take a great deal of time, trial and error. Is the email informative? Does it include an attractive offer for
What is Email List Segmentation
Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why? So you can be sure that your email contacts will
Tips to Improve Your Email Deliverability Rate
Email marketing is one of the things that marketers find challenging. From copywriting to list building to measurement, each day comes with a new thing to learn. In this article,
Moving an email campaign past the average open rate
According to studies, the average open rate for email marketing in 2019 was 17.8%. You may think these annual figures will continually increase, but interestingly not all sectors grow
Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This is primarily because email marketing is associated with a very
6 examples of « Birthday » emails to build customer loyalty
The “Birthday” email is a common practice for e-commerce sites, yet it is rarely used by stores. This email allows you to stay in contact with your customer, to show