Email marketing profitability
It is often said that email is the most cost-effective communication channel of all. But how to achieve maximum profitability? Here are areas for improvement so that you convert more through email campaigns.
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Learning About Your Email Campaign Unsubscribe Rate
Creating and implementing a successful email marketing campaign can take a great deal of time, trial and error. Is...
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What is Email List Segmentation
Email segmentation is the process of sorting the contacts on your email list into different groups or segments. Why?...
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Tips to Improve Your Email Deliverability Rate
Email marketing is one of the things that marketers find challenging. From copywriting to list building to measurement, each day...
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Moving an email campaign past the average open rate
According to studies, the average open rate for email marketing in 2019 was 17.8%. You may think these annual...
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Email Marketing Best Practices Guide
For decades, email marketing has been one of the most effective digital marketing channels for businesses across the world. This...
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6 examples of « Birthday » emails to build customer loyalty
The “Birthday” email is a common practice for e-commerce sites, yet it is rarely used by stores. This email allows...
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